AN INFLUENCE OF LUXE RUGGEDNESS
WITH A RENEWED APPRECIATION FOR THE WORLD AROUND US,
there emerges an urgent desire to get closer to nature. An attraction to raw
materials, intricate patterns, rich colors and inspiring textures of our natural
environments translates into a trend of luxe ruggedness. The result is a rustic
aesthetic revisited with a modern sensibility. It honors the beauty in the flawed
and the primitive, the marriage of natural and manmade, and creates an eco-sensual elegance that is nourishing and authentic.
Wilderness is at home either in the country or in a luxury loft. It is a sophisticated mood that is more about bringing elements of nature into the home with a palette of warm, relaxing earth tones and natural materials than it is about an outdoorsy lifestyle. It speaks to our collective quest to be more in tune with and immersed in nature while also being cutting edge, edited and urban in attitude.
Great open spaces / mountains / canyons and stone
outcroppings / great adventures / the backwoods / self-reliance / a celebration of the flaws and imperfections of
natural materials / sustainability / rocks and minerals
foliage / forests and branches / plumage / woodland and
nocturnal creatures / unique forms like hives and nests
/ the four seasons / the juxtaposition of raw and primitive
with sleek and finished
Please contact our Forecasting Team if you would like more information about the color swatches presented in Perspectives, including paint and Pantone® color matches.
- Dense and rich colors with a fullness and
roundness to them.
- Dark chocolate, classic browns burnt into
exotic nuances that are deep and fragrant, like
cinnamon, cardamom, rum, raisin, and a hint
of candied orange.
- Warm autumnal neutrals like camel and russet
browns teamed with winter white, flannel gray and rich accents of deep berry reds, lively pumpkins, organic greens and beautiful russet
- Smoky tones with pops of orange and gold.
- Fur, shearling, soft, aged leathers, corduroy, moleskin, chunky hand knits, textured surface treatments, folk influenced patterns, traditional tweeds, vintage denim, weathered fabrics, prints and patterns that are reflections of water, foliage, and organic forms
- An unbridled ecological aestheticism and wild, natural shapes, created
from untreated materials.
- Effort is made by a new generation of designers to transfer forgotten
skills and craftsmanship into the modern era, creating a meaningful
link between the local and the global.
- Textiles are key for conveying a connection with the earth. Luxury
enters this trend through the use of fur for bedding and décor. Comfortable chairs are a must.
- A trend towards mixing several styles into one space; for instance, a
modern lacquered table paired with antique French farm chairs atop
layered cowhide rugs.
- The temptation is to go too far into the backwoods with this trend;
it should be carefully balanced with a more urban, street-wise sense
- Natural wood provides a relaxed feel, while reclaimed woods are increasingly popular for both their unfussy feel and sustainable, ecofriendly appeal.
- Wood, stone, bamboo, paper, glass, clay and various types of metal.
- Exposed beams, slate flooring, rough fieldstone, drystack walls, imperfect antiques, farm tables.
- Worn leather and suede, fur, alpaca, cashmere and mohair, rattan, sisal, and nubby cotton.
- Layers of textures and materials that combine
a complete spectrum of finishes.
- Rusty accents
- Distressed surfaces
- Buffed patina
- Roughly hewn
- Faded vibrants
- Heavily ribbed
- Weathered exposure
- Hand planed
- Handtool chiseled