Wilderness

AN INFLUENCE OF LUXE RUGGEDNESS

WITH A RENEWED APPRECIATION FOR THE WORLD AROUND US, there emerges an urgent desire to get closer to nature. An attraction to raw materials, intricate patterns, rich colors and inspiring textures of our natural environments translates into a trend of luxe ruggedness. The result is a rustic aesthetic revisited with a modern sensibility. It honors the beauty in the flawed and the primitive, the marriage of natural and manmade, and creates an eco-sensual elegance that is nourishing and authentic.

Wilderness is at home either in the country or in a luxury loft. It is a sophisticated mood that is more about bringing elements of nature into the home with a palette of warm, relaxing earth tones and natural materials than it is about an outdoorsy lifestyle. It speaks to our collective quest to be more in tune with and immersed in nature while also being cutting edge, edited and urban in attitude.

Wilderness

Inspiration

Great open spaces / mountains / canyons and stone outcroppings / great adventures / the backwoods / self-reliance / a celebration of the flaws and imperfections of natural materials / sustainability / rocks and minerals foliage / forests and branches / plumage / woodland and nocturnal creatures / unique forms like hives and nests / the four seasons / the juxtaposition of raw and primitive with sleek and finished

Wilderness

Color Palette

Dense and rich colors with a fullness and roundness to them.
Dark chocolate, classic browns burnt into exotic nuances that are deep and fragrant, like cinnamon, cardamom, rum, raisin, and a hint of candied orange.
Warm autumnal neutrals like camel and russet browns teamed with winter white, flannel gray and rich accents of deep berry reds, lively pumpkins, organic greens and beautiful russet hued browns.
Smoky tones with pops of orange and gold.

Please contact our Forecasting Team if you would like more information about the color swatches presented in Perspectives, including paint and Pantone® color matches.

Wilderness

Fashion Ambience

Fur, shearling, soft, aged leathers, corduroy, moleskin, chunky hand knits, textured surface treatments, folk influenced patterns, traditional tweeds, vintage denim, weathered fabrics, prints and patterns that are reflections of water, foliage, and organic forms

Wilderness

Design Aesthetic

An unbridled ecological aestheticism and wild, natural shapes, created from untreated materials.
Effort is made by a new generation of designers to transfer forgotten skills and craftsmanship into the modern era, creating a meaningful link between the local and the global.
Textiles are key for conveying a connection with the earth. Luxury enters this trend through the use of fur for bedding and décor. Comfortable chairs are a must.
A trend towards mixing several styles into one space; for instance, a modern lacquered table paired with antique French farm chairs atop layered cowhide rugs.
The temptation is to go too far into the backwoods with this trend; it should be carefully balanced with a more urban, street-wise sense of nonchalance.

Wilderness

Materials
Direction

Natural wood provides a relaxed feel, while reclaimed woods are increasingly popular for both their unfussy feel and sustainable, ecofriendly appeal.
Wood, stone, bamboo, paper, glass, clay and various types of metal.
Exposed beams, slate flooring, rough fieldstone, drystack walls, imperfect antiques, farm tables.
Worn leather and suede, fur, alpaca, cashmere and mohair, rattan, sisal, and nubby cotton.
Layers of textures and materials that combine a complete spectrum of finishes.