Whiteness

A Clean, Understated
and Purposeful Aesthetic

In the coming year, white will become the focal point rather than backdrop. This trend embodies a move away from exuberance and excess, and toward more simple and honest appearances. The result: clarity, grace and a sense of serenity in tumultuous times.

  • We’ll see more monochromatic, semi-plain decors with clean lines, no clutter and minimal structural effects.
  • Technology and hand-tooling will be used to add dimension and texture, generating depth and visual interest.
  • Homage will be paid to strong and classic interpretations of architecture, and not overly masculine or feminine.
  • Woods, if used, will be pale or dark, grainy and textured.
Swatches
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