Honest

FINDING THE EXTRAORDINARY IN THE EVERYDAY

VALUING THE ART OF MODEST LIVING, AND EMPHASIZING the sublime poetry in ordinary, everyday things. Joy is found in the essentials of life, turning to forgotten values of comfort, function and tradition. The vocabulary speaks of indigenous products, an earth-conscious perspective, and minimal style where each piece is as chic as it is functional.

There is an emphasis on fundamentals which, when put together with thought, make the ordinary special. Handmade goods, artisan foods, native craft and ancient global manufacturing techniques influence this story. However, simple and essential doesn't mean pedestrian. Meaningful design becomes more important when the mantra is less is more. Purity also becomes a priority, removing the distraction of over-design to allow true form and tactility to emerge. History, emotion, spirit and soul are celebrated once again.

Honest

Inspiration

Things we love, whether they are everyday objects or precious mementoes / comfort food / simple ingredients tomatoes from the vine / produce from the farmers' market the darkest chocolate / the best coffee in a favorite mug sitting on the porch at sunset / the smell of fresh cut grass / a neighborhood cookout / a warm blanket / beautiful handmade ceramics and pottery / still life paintings / pieces that have the mark of the maker / objects with a worn beauty / slow food / slow design / slow living

Honest

Color Palette

Updated classics that echo timeless design: the right navy, a deep midnight, the perfect camel, dove gray, earthy browns
Accents in high design colors include classic winter red, persimmon, and juniper green

Please contact our Forecasting Team if you would like more information about the color swatches presented in Perspectives, including paint and Pantone® color matches.

Honest

Fashion Ambience

Comfort and simplicity are key
A-line skirts, duffle coats, the perfect white shirt, lambs wool cardigans, a simple sweatshirt, satchels, lace-up shoes and a good belt
Thick knits, non-seasonal, organic and sustainable textiles

Honest

Design Aesthetic

Arts and Craft, Bungalow, Cottage and Adirondack style are wonderful settings to showcase the Honest story.
Basic but beautiful, classic and uncomplicated, styles pared back to their purist and most refined form.
A renewal of all that has gone before. Found objects and second-hand treasures are incorporated to lend interior spaces a sense of soul or history.
Low profile, modest products that have a feel-good factor, performing simple functions with ease and efficiency.
Celebration of the artisan, appreciating little imperfections and quaint irregularities that in design are the mark of humanity.
Décor and interior objects will have a utilitarian feel, with visible functional details and a dependable color palette.
Circular seating emerges as a fresh shape encouraging communal gatherings.
Textured sisal or wool carpets and rugs and accessories made of woven natural fibers or pleated leather add soft lines and a tactile element.

Honest

Materials
Direction

Honest and 100 percent natural. Sturdy and the stuff of life – wood, clay, metal, stone, leather, suede, wool, cotton.
Weathered fieldstone, sandstone flagging, honed or leathered finishes on monochromatic countertops such as limestone, travertine, quartz, traditional masonry techniques, local materials.